About me

Hello, I'm Emma

I'm an award-winning medical writer and plain English editor from Melbourne, Australia.

Words are powerful when wielded well. I've known this since I was a little girl writing poems at my grandma's kitchen table – hot Milo in one hand and pen in the other. In that kitchen, I learned that words have rhythm and reason, that they can be playful and persuasive.

I still write poems (and drink Milo), but nowadays I use my skills to craft clear communications that help bridge health equity gaps.

Over the past decade, I've honed my expertise across different industries – from travel to marketing and creative services. These spaces equipped me with diverse expertise and gave me the confidence to grow beyond my writing and editing comfort zone, into branding, media, marketing and search engine optimisation.

Woman in her late 20s sitting on a brown leather chair in front of a fern plant. She has brown curly hair and is wearing clear-rimmed glasses, a white shirt and pale blue jeans. The woman is typing on a black laptop and smiling at the screen.
Woman in her late 20s sitting on a brown leather chair in front of a fern plant. She has brown curly hair and is wearing clear-rimmed glasses, a white shirt and pale blue jeans. The woman is typing on a black laptop and smiling at the screen.
Woman with brown curly hair sitting at a desk working on a desktop monitor. She is typing with both hands on a black and white keyboard. In the background, there are illustrated prints of books on the wall.
Woman with brown curly hair sitting at a desk working on a desktop monitor. She is typing with both hands on a black and white keyboard. In the background, there are illustrated prints of books on the wall.
Woman in her late 20s with brown curly hair. She is wearing clear-rimmed glasses, a white shirt. She is sitting at a wooden table outside, with flowers in the background, nursing a blue and white mug of tea. She is smiling with her mouth closed, looking at the camera.
Woman in her late 20s with brown curly hair. She is wearing clear-rimmed glasses, a white shirt. She is sitting at a wooden table outside, with flowers in the background, nursing a blue and white mug of tea. She is smiling with her mouth closed, looking at the camera.
Woman in her late 20s with brown curly hair. She is wearing clear-rimmed glasses, a white shirt. She is sitting at a wooden table outside, with flowers in the background, nursing a blue and white mug of tea. She is smiling with her mouth closed, looking at the camera.
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Years of experience

1+

Years of experience

1+

Years of experience

990+

Content pieces created

990+

Content pieces created

990+

Content pieces created

0+

Coffees per day

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Coffees per day

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Coffees per day

Qualifications

Qualifications

Qualifications

My qualifications and memberships

Member of the Australasian Medical Writers Association

Member of the Australasian Medical Writers Association

Member of the Australasian Medical Writers Association

Writing in the Sciences (with Honours), Stanford University Online

Writing in the Sciences (with Honours), Stanford University Online

Writing in the Sciences (with Honours), Stanford University Online

Diploma of Modern Languages (Spanish), University of New England

Diploma of Modern Languages (Spanish), University of New England

Diploma of Modern Languages (Spanish), University of New England

Content Marketing Certificate, Hubspot

Content Marketing Certificate, Hubspot

Content Marketing Certificate, Hubspot

White background with a white and silver Apple Mac keyboard, rainbow pastel patterned pen, cup of black coffee and eucalyptus leaves.
White background with a white and silver Apple Mac keyboard, rainbow pastel patterned pen, cup of black coffee and eucalyptus leaves.

Why medical communications?

The health system can be tricky for the most medically literate people to understand - let alone those with language or literacy barriers. But everyone deserves to make informed decisions about their own health and wellbeing.

Medical writing lets me use my skills to help people navigate health care challenges. It’s a rewarding way to harness my acute attention to detail and love for sharing knowledge with others.

Every day in this specialty brings something new. One minute I'm learning about complex drug interactions; the next, I'm researching Addison’s disease for a fact sheet about paediatric adrenal crisis. After years in the field, I’m yet to face a topic I can’t explain in simple English.

My evidence-based approach

My evidence-based approach

My evidence-based approach

My process pillars

I start every project with the same three steps:

Topic research

I always start new projects by deep-diving into relevant literature and trawling through trusted sources to form an accurate understanding of the topic.

Topic research

I always start new projects by deep-diving into relevant literature and trawling through trusted sources to form an accurate understanding of the topic.

Topic research

I always start new projects by deep-diving into relevant literature and trawling through trusted sources to form an accurate understanding of the topic.

Structure and formatting

Next, I build out the content structure and format. This includes organising the page layout and headings.

Structure and formatting

Next, I build out the content structure and format. This includes organising the page layout and headings.

Structure and formatting

Next, I build out the content structure and format. This includes organising the page layout and headings.

SEO research

I complete thorough keyword research for every project. With years of SEO experience under my belt, I know the best ways to enhance content for search without impacting quality.

SEO research

I complete thorough keyword research for every project. With years of SEO experience under my belt, I know the best ways to enhance content for search without impacting quality.

SEO research

I complete thorough keyword research for every project. With years of SEO experience under my belt, I know the best ways to enhance content for search without impacting quality.

Explore my services

Explore my services

Explore my services

Explore my services

Explore my services

Explore my services