Client 

Sarah Mills is the State Radiographer at BreastScreen Victoria – the Victorian branch of the national breast cancer screening program. For this project, I worked directly with Sarah and her colleagues at the BreastScreen Coordination Unit. 

Brief

The brief was to create an A0-sized conference poster about an AI breast imaging technology called ‘Volpara’ to display at the 2024 BreastScreen Australia Conference. Sarah and her colleagues provided the raw copy for the poster; my role was to edit the content to suit the poster format, brief the designer and work with the BreastScreen team to ensure the finished product communicated the positive impact Volpara had on mammogram quality.

Key goals:

• Create an eye-catching poster for display at a national conference.

• Edit copy to suit a poster format, ensuring optimal use of space while communicating the key message: that consistent use of Volpara has improved the quality of mammograms taken by BreastScreen Victoria radiographers.

• Work closely with a designer to bring the poster to life, including guiding design direction, formatting and content proofing.

Result

The final poster was widely praised by Sarah and her BreastScreen Victoria colleagues. At the BreastScreen Australia conference, it was awarded best poster out of dozens of other submissions from across Australia. The poster now serves as a blueprint for new BreastScreen Victoria posters. It will be displayed again at the 2025 General Breast Imaging Meeting conference with updated data.

Emma was great to work with while we were developing this poster. I provided the content of the poster, including graphs, and she worked directly with the designer to ensure the layout was visually appealing, and able to be understood by people who do not have a background in healthcare.

Sarah Mills, State Radiographer @ BreastScreen Victoria