Client 

IELTS is a trusted brand in English language proficiency testing. It is co-owned by the British Council, IDP IELTS and Cambridge University Press & Assessment. For this project, I was contracted by IDP IELTS Australia to create content for the IELTS Australia website.

Brief

For this project, my brief was to create a series of online articles on different English educational topics for prospective IELTS test-takers. 

Key goals:

• Share useful and factual language tips in simple English.

• Promote the IELTS brand as a leader in the field of English language testing.

• Increase IELTS Australia’s organic search visibility through keyword-optimised content.

Result

I delivered a suite of SEO-optimised articles for the IELTS website which rank highly for relevant keywords.

Writing for IELTS demands a deep understanding of the brand and product. This knowledge shapes the tone of voice, the level of English used, and ensures the content is clear and easily understood by the target audience. Emma excelled at this, skillfully simplifying complex jargon into everyday English. I never had to follow up with her for articles, as she was not only flexible with last-minute strategy changes but also consistently excellent at meeting deadlines. Loved working with her.

Kavitha Doraimanickam, IELTS Regional Marketing Manager @ IDP Education